Communicating and Connecting with Employees During the COVID-19 Quarantine

Due to the COVID-19 pandemic, many companies have been required to adopt mandatory work-from-home procedures. This shift has forced employees to drastically change their way of working and find new ways of interacting with others. These sudden shifts can elicit anxiety over an uncertain future and stress from a lack of normalcy. In this new environment, how can companies best communicate and connect with their employees?

Understanding Maslow’s Hierarchy of Needs

One of the models that can be exceptionally helpful in guiding the way we communicate and connect with others is Abraham Maslow’s Hierarchy of Needs. Maslow’s Hierarchy of Needs is a motivational theory made up of five hierarchical levels describing the basic human needs.

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