By Cheryl R. Olson, CPA, CGMA and
Co Author Paul L. Havel, Intellectual Property Team Leader, Miller Nash Graham & Dunn LLP
(Originally published on NetRaising | a web consultancy)
You’ve created the perfect website. You’ve spent countless hours with website designers and consultants. You’ve spent weeks writing and rewriting copy, perfecting your message, choosing the right graphics, and making sure your website tells your story.
For example, if your website has social networking elements or content contributed by users, you may want to include a disclaimer that states each person is responsible for the content that they contribute or post and that you do not review, endorse, or approve of their content. In addition, you may want to reserve the right to remove content that is offensive.
- Limitation of Liability – limit your organization’s liability in certain situations, again depending on the sophistication of your website and what your website contains and allows.
- Website copyright/DMCA policy. This policy is intended to provide a legal safe harbor under the Digital Millennium Copyright Act (DMCA) to protect online service providers from copyright infringement liability resulting from certain acts by their users. The DMCA requires you to appoint an agent and register that agent with the U.S. Copyright office. The agent is the designated person at the organization to receive complaints regarding copyright infringement.
- Set forth the permissible use of the website – viewing content, downloading for personal use, linking, etc.
There are several federal and state statutes that govern data privacy:
- The Americans with Disability Act
- The Cable Communications Policy Act of 1984
- Children’s Online Privacy Protection Act (COPPA)*
- Computer Fraud and Abuse Act
- Computer Security Act
- Consumer Credit Reporting Control Act
- California Online Privacy Protection Act
- Health Insurance Portability and Accountability Act (HIPAA)
- International Issues
- What kind of information does the organization collect?
- How does the organization use the data collected?
- How does the organization protect the data it collects?
- Does the organization share the collected data with others, and if so, what is shared and with whom?
- Do users/customers of the organization have control over their personal data, and if so, what kind of control do they have?
Regardless of the type of organization or what your website does, it should always include a notice about copyright protection. For example, “Copyright Symbol ©, Organization Name, Year 2015.”
Sections 504 and 508 of The Rehabilitation Act of 1973 require many government sites, as well as the sites of organization’s receiving federal funding, to be accessible. One feature of an accessible site is to have access keys to various parts of the pages. Adding an accessibility key can be helpful so that new customers know which keys do what on your site. Accessibility information pages can also include links to contact pages when a page is inaccessible or help finding alternatives for things like videos or audio streams.
Abuse or complaints contact information
While complaint or feedback pages are not really legal pages, they can be useful, especially for sites that get a lot of customer interaction. Feedback links can help customers by giving them a place to complain before they go to a lawyer, thus reducing legal issues.
Patents, Trademarks, and other Corporate Policies
If your website or organization has relevant patents and trademarks, you should have a page that details them. If there are other corporate policies that you want your customers to know about, you should have pages for those as well.
An organization’s anti-discrimination policy, also called an equal opportunity employer policy, covers practices related to hiring, promoting and terminating employees. Based on some state and federal laws, certain types of employers are required to have this policy. In addition, certain funding sources, such as the U.S. Department of Education, require non-discrimination language. Some funding sources specify where the language needs to be, such as on program materials and/or on the organization’s website, so be sure you’ve read through the requirements in accepting funds. Even if not required, this is a good policy to have in place.
Website Finance Basics for Nonprofits
While not required, having your financial information available on your website is a common industry practice.
You are required to have your IRS Form 990, 990-T and Form 1023/1024 available for public inspection per the Internal Revenue Service. Many organizations post those documents on their website. While not required, it is a best industry practice. You might also look at your organization’s IRS Form 990, Part VI, Section C, Question 18 and see if you checked the box that says “it’s on our website.”
Although nonprofit organizations aren’t required to prepare an annual report, they are a valuable communication tool to share the accomplishments of the organization. By having the resource on your website, you can share your successes beyond your existing supporters.
Audited Financial Statements
Some organizations are cautious about sharing financial information, but posting your audited financial statements to your website is another great way to show that the organization is transparent. GuideStar is another vehicle that gives you the opportunity to share financial information beyond the IRS Form 990.
Today, many organizations are now posting their financial policies on their website, such as their Fiscal Policies Manual, Gift Acceptance Policy, Operating Reserve Policy and Investment Policy for greater transparency.
In addition to posting financial policies, more organizations are starting to post their governance documents on their website as well. One document that is seen most often on a website is the Code of Ethics Policy. Additionally, some associations are posting all of their key governance policies, beyond the Code of Ethics Policy, on their website, including Bylaws, Committee Charters, Board Governance Policy, Conflict of Interest Policy, Public Reporting and Transparency Policy, Whistleblower Policy, Document Retention and Destruction Policy, and Executive Compensation Policy. Other organizations are including their key operational policies, such as Personnel Policies and Nondiscrimination Policy.
In the age of free and quick information, your website is often the first place the media, watch dog groups, donors and curious citizens will go. Make sure the organization has designated someone to stay on top of required and recommended information that should be included on the website and that all of the information is kept accurate and current.
© Clark Nuber PS, 2016. All Rights Reserved