February 3, 2026
This article is part five of five of an interview conducted by Amber Busch with Dave Eskenazy.
Dispelling Misconceptions: The Fulfilling Reality of Senior Housing Careers
Executive Summary
Last, Dave addresses common misconceptions about senior housing, such as the notion that it’s a last resort or an uninspiring career choice. Dave challenges these perceptions, emphasizing the rewarding and dynamic nature of the industry for both residents and employees. He notes that many newcomers are pleasantly surprised by the vibrant communities and meaningful careers available in senior housing.
Dave underscores that the industry’s true purpose is creating environments where residents can thrive and employees can find fulfillment in their work. The positive impact on residents and their families is evident in stories of improved well-being and satisfaction after moving into senior housing. For employees, the field offers abundant opportunities for personal and professional growth.
Amber Busch:
There are so many misconceptions about the senior housing industry for people who aren’t working in it. What’s one misconception you’d like to change?
Dave Eskenazy:
There are a few. From a resident’s perspective, there’s this idea that moving into senior housing is a disappointment, something you hope to avoid. We’ve worked hard over the past 20 years to show that’s not true. When people walk in, they’re often surprised and say, “I never knew it could be like this.”
From an employment standpoint, senior housing can seem boring or not as dynamic as industries like technology. It’s rarely highlighted in daily life unless something negative happens. That perception can affect career choices, as most people don’t grow up dreaming of working in senior housing, and few universities include it in their curriculum. People often stumble into the field or are recruited, rather than actively seeking it out.
There’s a misconception that it’s an underwhelming industry, not a direct path to excellence in management or healthcare. But caregiving can be incredibly gratifying, and many people find real fulfillment in this work. It’s not just about how great Cogir is; it’s about the residents and the environment we create for them. Our job is to build and maintain that environment.
Many people have spent years in this industry, which speaks to its appeal. Once you’re here, you realize how interesting and rewarding it can be, whether you stay in your role or aspire to leadership.
Amber Busch:
I’ve seen so many seniors who are thrilled when they move into senior housing. The assumption that it’s a negative step is real, but I hear stories all the time of people saying, “Why didn’t I do this sooner?” or “It was the best thing for my grandparent!” The social aspect and daily experiences often make residents wish they’d moved in earlier.
Dave Eskenazy:
It’s also rewarding to hear from adult children who say, “What a relief!” They’ve been worried and stressed, but once their parents are thriving in senior housing, everyone’s life improves. What starts as a difficult situation can turn into something positive and full of new life.
There’s a lot of gratification in that. Senior housing is a meaningful service that truly changes lives. The executive director role is the toughest job I’ve seen, but those who love it get to experience that impact every day, and that’s a big part of why they stay.
Amber Busch:
That’s so cool. Thank you so much for your time, Dave. I really appreciate it. This has been a great conversation, and I’ve learned a lot from your perspective.
Dave Eskenazy:
For sure.
-End of Part 5 of interview-
Click here to read more about Amber’s interview with Dave Eskenazy.
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