More than money: 5 things to consider when capitalizing a startup company

Originally published in Seattle Business Magazine, this article focuses on 5 things startups can do when considering funding alternatives.

It’s one of the most exciting times in any entrepreneur’s life: you’ve got a great product and a solid business plan. You can attract customers and generate revenue. Now you’re ready to bring investors on board. Maybe you’ve even gotten some interest from a few. It’s time to break out the champagne, right?

Not so fast. Getting to the funding stage is a tremendous milestone, but it’s also the point at which many startups take a wrong turn. Click  to read the entire article.

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